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Msheireb Downtown Doha has emerged as a major creative and media hub this year. Can you tell us about some of the significant organizations that have chosen to make MDD their home in 2024? 

Msheireb Downtown Doha for this year alone has yet again established itself as a dynamic creative, media, and business hub through several strategic developments. These key moves have shaped the area into an environment that supports innovation, creativity, and collaboration.

In September, Media City Qatar relocated its headquarters to Msheireb Downtown Doha, marking an important development in the area’s growth as a centre for creative industries and technological advancement. This move confirmed the downtown’s position as a vibrant ecosystem that attracts major players in media, content creation, and digital innovation.

In October, the Government Communications Office (GCO) also moved to the downtown, further positioning the development as a central hub for media and communications in Qatar. The GCO’s relocation highlighted its role in supporting the country’s strategic communications efforts and in conveying Qatar’s achievements and initiatives to the public.

Also in October, Msheireb welcomed the first regional TikTok studio and a Snap Inc. office (developer of Snapchat platform), marking another milestone in its evolution into a global digital hub. The presence of these social media giants brought cutting-edge content creation and influencer activity to Qatar’s growing digital landscape, further enhancing the downtown’s reputation in the media space.

In December, the International Media Office (IMO) became the first governmental media-related entity to open in Msheireb. This step solidified the downtown’s position as Qatar’s key global hub for media and communications. The IMO’s presence ensures improved communication between regional and international media, non-government organisations (NGOs), and think tanks, while also supporting government entities in sharing Qatar’s policies and vision with the world.

Through these strategic moves and partnerships, Msheireb Downtown Doha has attracted major international institutions and digital innovators, confirming its status as a leading destination for media, creativity, and business in Qatar.

The announcement of Qatar Airways moving its global headquarters to Msheireb in 2025 made headlines. How do you see this and other major institutions’ choices to relocate here reflecting on MDD’s growing status as a business hub?

Msheireb Downtown Doha has quickly become a sought-after destination for major institutions, demonstrating its growing appeal to large companies and organisations. Aside from being a global media hub, the recent announcement by Qatar Airways to relocate its global headquarters to Msheireb in 2025 highlights its status as a key business district. Qatar Airways’ move further establishes the downtown as a central business hub in Qatar, attracting both local and international attention for its state-of-the-art facilities and strategic location.

This trend highlights the development’s growing importance as a hub for various sectors, from media and communications to finance and technology. As the district continues to expand, it is poised to become a centre for financial services in Qatar, with plans already underway for major financial institutions to establish a presence in the area soon. This shift positions Msheireb Downtown Doha to potentially become a key financial city in the region.

Looking ahead, Msheireb’s appeal continues to attract significant players from a variety of sectors. The announcement of a workspace network moving to the downtown further strengthens its reputation as a multi-faceted business ecosystem. Companies are increasingly seeking flexible, collaborative spaces, and Msheireb offers the ideal environment to meet those needs.

As more international corporations set up operations in the area, Msheireb Downtown Doha is well on its way to becoming the leading destination for both businesses and innovation in Qatar, and underscores the downtown’s potential to become one of the most desirable and forward-thinking destinations in the region for businesses seeking a strategic base in the heart of Doha.

Looking ahead to 2025, what are your plans for further developing Msheireb Downtown Doha’s role in Qatar’s tourism, culture, and financial sectors?

Looking ahead to 2025, Msheireb Downtown Doha is set to make a strong influence on Qatar’s tourism and culture sectors. The district’s emphasis on partnerships with government entities and cultural institutions positions it as an ideal venue for conferences, seminars, talks, and other events. By hosting a wide range of cultural and business gatherings, the downtown will continue to contribute to Qatar’s vision of becoming a leading global cultural destination, offering both locals and international visitors opportunities to engage with the country’s heritage, innovation, and development.

Msheireb Downtown Doha proudly features an entire city district where all buildings are either Gold or Platinum LEED-certified, setting a benchmark for sustainable urban development. This commitment to green building standards demonstrates downtown’s dedication to creating an environmentally responsible and energy-efficient community, supporting Qatar’s broader sustainability goals while providing businesses and residents with an innovative and eco-friendly environment.

On the business front, the arrival of international financial institutions in the first month of 2025 will further strengthen the downtown’s status as a premier business district. The presence of these global institutions will contribute to the area’s growth, reinforcing Msheireb as a destination for investment and innovation in the financial sector. These additions will complement the district’s existing business ecosystem, positioning it as a central hub for corporate and financial services.

Moreover, events such as the Qatar Investment and Innovation Conference, set for January 2025, will emphasise how Msheireb has been a platform for international collaboration since its inception. This conference, bringing together industry leaders from across the Gulf Cooperation Council (GCC), will explore the future of innovation and investment, showcasing the region’s growing importance as an economic centre.

Msheireb Properties has received several prestigious awards this year. Could you share some of these achievements, and tell us about the current occupancy rates at MDD?

 In 2024, Msheireb Downtown Doha achieved significant milestones, reaffirming its position as a leader in sustainable development and urban regeneration in Qatar. One of the standout moments was winning the Big 5 Global Impact Awards, where Msheireb received the Liveable City Initiative of the Year award. This recognition emphasises the district’s commitment to creating a thriving, sustainable urban environment that prioritises quality of life for its residents and visitors.

Another major achievement came in June, when Msheireb Properties set a Guinness World Record for the Largest Underground Car Park, further showcasing the downtown’s innovative design and commitment to sustainability. The district also garnered additional praise for its environmental and cultural efforts, winning the Green Apple Award for Beautiful Buildings for the eco-conscious renovation of Doha’s heritage houses into Msheireb Museums.

Beyond these accolades, Msheireb Downtown Doha continued to make progress in Qatar’s tourism and heritage sectors. At the Qatar Tourism Awards 2024, both the downtown and Msheireb Museums were recognised for their contributions to sustainable tourism and heritage preservation. Msheireb Downtown Doha also took home honours at the Big 5 Global Impact Awards, securing the Conservation and Heritage Initiative of the Year award. In November, the downtown earned the prestigious American Institute of Architects (AIA) Middle East Award for Urban Design and Planning Excellence, underscoring the district’s influence on urban development in the region.

As of now, Msheireb Downtown Doha is seeing strong demand across both its commercial and residential spaces. Commercial occupancy is currently over 94%, reflecting the district’s appeal to multinational businesses and institutions. Residential spaces also show strong performance, with occupancy rates exceeding 80%, making the downtown a highly sought-after address for both business and residential living in Doha. These successes are complemented by major announcements, such as Qatar Airways relocating its global headquarters to Msheireb in 2025, further cementing the district’s importance as a global business and media hub.

Zulal Wellness Resort has had a remarkable year. What would you say are its key achievements in establishing itself as a unique family wellness destination? 

Zulal Wellness Resort by Chiva-Som has firmly established itself as a unique family wellness destination in Qatar, with significant achievements in both media recognition and wellness services. It has seen an incredible year of growth, making big strides in media reach and recognition. Media coverage has grown massively, with reach jumping from 312 million in July 2024 to 982 million by December. Media value also saw a sharp rise, going from $196,000 to $1.6 million. The number of mentions climbed from 28 in July to 177 by December. It’s clear that Zulal’s story is gaining momentum and getting noticed by the right audiences.

The resort has been featured across a wide range of media platforms, helping to spread its message far and wide. A 25-minute documentary aired on Qatar TV during National Day featured Zulal’s role in health and medical tourism. Exclusive interviews with The Peninsula, Al Sharq, Gulf Times, and Al Raya added to the buzz, along with TV and radio features on Hayatna and SAHTAK. Local platforms like Doha News, Qatar Living, I Love Qatar, and 974.QA also shared Zulal’s story. Internationally, its sustainability efforts were showcased on BBC Arabic, showcasing the resort’s technological advancements and environmental stewardship.

Zulal Wellness Resort has earned widespread recognition in 2024 and secured multiple awards for its exceptional services and sustainability efforts. At the Qatar Tourism Awards, the resort was honoured for Exceptional Resort and Spa Experiences, while its commitment to eco-friendly practices was recognised with a win at the Tarsheed Conserving Building Competition by Kahramaa. It also named Spa of the Year at the Ohlala Spa and Wellness Awards.

Internationally, Zulal was named one of the Top 21 “Best Wellness Experiences” by National Geographic’s Best of the World 2024 and won Multigenerational Wellness Resort of the Year at the Compare Retreats Luxury Wellness Travel Awards. It was recognised as the Middle East’s Leading Retreat at the World Travel Awards and Best Spa Retreat in the Middle East by The Luxury Spa Edit Awards. Zulal also ranked among the Top 10 Best Destination Spas globally in the Condé Nast Readers’ Choice Awards 2024.

Zulal has also built strong partnerships to expand its reach and impact. It served as the Official Wellness Partner for the Aspire Academy Global Summit 2024, showing its leadership in wellness and sports recovery. Collaborations with WISH 2024, Sidra Medicine’s Science Café Series, and the Qatar Olympic Committee further boosted its reputation.

We’ve seen Msheireb Museums forge important partnerships with various ministries and institutions. How have these collaborations enhanced its cultural significance? 

Msheireb Museums has established important partnerships with various ministries and institutions, positioning itself as a vibrant space for sparking conversation and driving social impact, rather than just focusing on traditional exhibitions.

For instance, in collaboration with the Ministry of Education and Higher Education, Msheireb Museums successfully hosted the 7th edition of the Visual Arts Creators Exhibition, with the theme “Art Reflecting the Shift Towards Sustainability.” This exhibition brought together diverse perspectives, encouraging public dialogue on the pressing environmental issues of our time.

In another notable collaboration, the museum partnered with Hamad Bin Khalifa University (HBKU) and the Qatar Research, Development, and Innovation Council (QRDI) on a groundbreaking research project to address digital citizenship in Qatar. The museum also worked with the Youth Entrepreneur Club to create a space for young business leaders to discuss vital topics on entrepreneurship, highlighting the museum’s commitment to supporting the next generation of leaders in Qatar.

Further solidifying its commitment to social impact, Msheireb Museums partnered with Naufar to host the “Recovery Road” art exhibition, marking International Day Against Drug Abuse and Illicit Trafficking. This collaboration used art to raise awareness of the importance of wellness and recovery, demonstrating how the museum creates a platform for vital societal conversations.

By integrating technology and artificial intelligence (AI) into its exhibits, Msheireb Museums enhances visitor experiences and deepens the impact of its narrative-driven approach. The museum’s commitment to using its space for education, public dialogue, and social impact makes it a unique cultural destination in Qatar. By engaging the community in meaningful conversations and addressing important societal issues, the museum goes beyond being a traditional cultural institution. It serves as a dynamic space where visitors can explore contemporary topics, deepen their understanding of cultural heritage, and participate in discussions that shape the future. And these initiatives and event are how Msheireb Museums creates an inclusive, thought-provoking environment that encourages dialogue, and community engagement.

How have your technology partnerships with companies like Microsoft and Schneider Electric contributed to realizing MDD’s smart city vision? 

Msheireb Downtown Doha has set the standard for innovation within Qatar’s vision for a smart, sustainable future, and has yet again this year reaffirmed its position as the world’s fully built smart and sustainable city district. Through its strategic partnerships with global technology leaders like Microsoft and Schneider Electric, the district is pioneering advanced solutions that align with the broader goals of creating smart, human-centric urban spaces.

The collaboration with Microsoft is a prime example of how technology is being used to enhance everyday urban life. By harnessing cloud computing, AI, and big data, the “Smart Experience” at Msheireb Downtown Doha is improving how residents, visitors, and businesses interact with their environment. This integration of cutting-edge technologies not only elevates daily experiences but also provides a living model for future smart cities, while remaining closely connected to Qatar’s cultural heritage and values.

Additionally, the partnership with Schneider Electric further strengthens the district’s leadership in smart city development. With its expertise in digital automation and energy management, Schneider Electric is helping to optimise the sustainability and operational efficiency of the district. A key initiative is their three-month Proof of Concept project, which will examine applications such as smart traffic management, predictive maintenance for buildings, and advanced energy solutions. These technologies are designed to address challenges proactively, ensuring a more seamless, efficient urban experience.

Together, these collaborations with Microsoft and Schneider Electric are shaping the future of Msheireb Downtown Doha as a smart city that prioritises sustainability, efficiency, and innovation, establishing it as a model for urban developments worldwide.

These developments make Msheireb Downtown Doha as a living laboratory for advanced technologies, including real-time data analytics and automated systems, which are continuously refined to provide scalable solutions for urban development across the globe. This approach further establishes the downtown and Msheireb Properties as a leader in the creation of smart, sustainable cities, contributing significantly to Qatar’s urban evolution while aligning with national goals. Through its ongoing commitment to innovation and the integration of state-of-the-art technology, Msheireb Downtown Doha strengthens its reputation as a model for future urban growth and economic advancement.

2024 has been an eventful year for MDD. Could you highlight some of the major events that have helped establish it as a key destination for both families and businesses?

Throughout 2024, Msheireb Downtown Doha has firmly established itself as a family destination, social hub, community centre, and specialty venue, thanks to a diverse range of events that attracted both local and international visitors. One notable event is when the district saw an incredible turnout during the AFC Asian Cup in February, with over 2.5 million football fans and visitors visited the downtown, providing a unique opportunity for them to experience Msheireb’s dynamic offerings. Over 41,000 people used the tram service, and more than 14,000 visited Msheireb Galleria daily, illustrating the district’s influence in Doha’s social and cultural fabric.

In addition to sporting events, Msheireb Museums hosted launched the Science Café series in collaboration with Sidra Medicine, running throughout the year. These public engagement sessions on precision medicine, lifestyle, and groundbreaking advancements became an important gathering space for families and individuals, providing opportunities for learning and conversation in a relaxed, community-oriented environment. This initiative, along with discussions hosted with the Youth Entrepreneur Club, also reinforced Msheireb’s position as a centre for young business leaders and innovators.

The Innovation by Design Summit in April and the TEFFA AI Revolution in May further elevated Msheireb as a hub for cutting-edge ideas, attracting industry leaders and visionaries. These events encouraged thought-provoking discussions on the intersection of design, technology, and urban development, appealing to both professionals and the wider community. Msheireb Downtown Doha has also expanded its reach into digital spaces, creating a unique Roblox experience in collaboration with Metahug to showcase Qatari culture, underlining the area’s appeal to younger audiences.

Msheireb continued its engagement with the community through art and charity, launching the “Echo of Lost Innocence” installation in partnership with Qatar Charity in September, and supporting humanitarian causes through initiatives like the group art exhibition “For the Children of Gaza.” These efforts illustrated the district’s commitment to social responsibility and creating a sense of connection and shared purpose.

The year ended with a series of high-profile events, with Msheireb Downtown Doha successfully attracting more than 15 million visitors and tram ridership exceeding one million passengers, cementing its position as a vital platform for discussions on innovation, business, and sustainability, while reinforcing its role as a leading destination for families and a central gathering point for Qatar’s diverse communities.

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Doha, Qatar – 6 January 2025: Msheireb Properties and The Business Year have revealed the lineup of distinguished speakers for the Qatar Investment and Innovation Conference, taking place on January 15, at Barahat Msheireb, Msheireb Downtown Doha. The conference will bring together influential leaders from across the Gulf Cooperation Council (GCC) to discuss investment opportunities, regional economic growth, and the growing influence of innovation and technology in shaping the future of the region.

The confirmed speakers from Qatar include Sheikh Abdulrahman bin Fahad bin Faisal Al Thani, Group CEO of Doha Bank; Eng. Ali Al Kuwari, CEO of Msheireb Properties; Sami Zaitoon, Managing Partner of Moore Qatar; Irene Vidal, CEO of FMM; Bader Al-Madhadi, Senior Associate at Qatar Free Zones Authority; and Ziad Eissa Aboukloub, CEO of Suhail Industrial Holding Group, alongside representatives from Qatar’s leading institutions and organisations.

The confirmed international speakers include Hamed Ahli, Head of Meydan Free Zone (UAE); Bandar Reda, Secretary General and CEO of Arab British Chamber of Commerce; Fahad Al-Sharekh, Vice Chairman of KAMCO INVEST (KSA); Alex Krunic, Senior Advisor to the Chairman of Commercial Bank of Kuwait (Kuwait); Ali Shehab, Global Director of Special Projects and Services at DNV (UAE); and Julien Hawari, CEO of Million and Sirius Lab (UAE).

The Qatar Investment and Innovation Conference will feature two important panel discussions:

Panel Discussion I: The Future of Economic Zones – Innovation and Opportunities: This panel will explore the future landscape of economic zones in the GCC, emphasizing the pivotal role of innovation and collaboration. Discussions will cover the impact of public-private partnerships and regional cooperation on fostering innovation, examining how economic zones are adapting to global changes and evolving trends.

Panel Discussion II: The Role of Technology in Infrastructure and Private Investment’s Impact on Regional Connectivity in the GCC: This discussion will focus on how technology and private investment are shaping infrastructure development in the GCC. The panel will examine strategies for enhancing regional connectivity and fostering sustainable economic growth through technological advancement.

Prior to the main conference, HEC Paris will host an interactive workshop as the Knowledge Partner of the event. The workshop will feature speakers from Microsoft, Schneider Electric, HBKU, and Expertise France, followed by a hackathon session.

The event has garnered support from various organizations, with new partners including the Arab British Chamber of Commerce, Dukhan Bank, and Elite Motors Strategy Hub. The conference is expected to welcome guests from the Arab British Chamber of Commerce, Qatar Chamber, US-Qatar Business Council, and the Spanish Chamber of Commerce, among others.

To register for the Qatar Investment and Innovation Conference 2024, visit The Business Year website: https://thebusinessyear.com/event/qatar-investment-and-innovation-conference-2024/?srsltid=AfmBOorTL3EQc1m4d8e6VJmWQYeV4O0_dTVcuMVMQw8OzSHAYRJZt2N9

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Doha, Qatar – 01 January 2025 – In 2024, Msheireb Downtown Doha became one of the country’s premier destinations, welcoming over 15 million visitors, a remarkable increase from the 9 million recorded in 2023, marking a 66% rise.

Moreover, tram usage also saw impressive numbers, achieving 1 million tram riders this year, further reflecting its growing popularity. The Downtown has successfully attracted both residents and international visitors, offering a wide range of activities for those interested in cultural celebrations, world-class exhibitions, and entertainment.

Qatar National Day celebrations at the Downtown marked a particular highlight, with Msheireb Downtown Doha welcoming 119,727 visitors on December 18th alone, representing an 18% increase from 2023’s 101,570 visitors. The extended National Day celebrations from December 17-21 drew a total of 380,891 visitors, showing a 13% increase from 2023. The Downtown’s popularity was further evidenced by increased tram ridership, which saw 5,168 passengers during the celebration period – a 24% rise from the previous year.

Dr. Hafiz Ali Abdullah, Senior Director of Corporate Communications of Msheireb Properties, shared his delight with these achievements: “The remarkable turnout during Qatar National Day celebrations perfectly encapsulates what we aim to offer at Msheireb Downtown Doha – a welcoming environment for families while also hosting significant events that bring people together. The increased visitor numbers across all our facilities, including a 34% rise in car park usage, demonstrate the Downtown’s growing appeal as a preferred destination for both residents and visitors.”

Throughout 2024, Msheireb Downtown Doha has established itself as Qatar’s premier destination for national celebrations and international events. The city played a central role in major occasions including the AFC Asian Cup, Ramadan and Eid festivities, Qatar National Day celebrations, and various cultural activities. Its strategic location, combined with state-of-the-art facilities and diverse entertainment offerings, has made it the natural gathering place for both residents and visitors during Qatar’s most significant celebrations and events. The Downtown’s ability to seamlessly host both large-scale national celebrations and intimate cultural gatherings has reinforced its position as a dynamic hub in the heart of Doha.

In 2025, Msheireb Downtown Doha will continue offering a variety of events for diverse audiences. Among the exciting events scheduled is Hosh Msheireb at The Company House Courtyard from January 2 to 31, where visitors can experience an outdoor Qatari winter retreat in elegant cabanas with cozy seating and fire pits while enjoying hot beverages and curated snacks. The experience includes a special children’s reading corner in collaboration with Qatar Reads, offering young visitors an engaging space to explore literature. The Downtown will also host the Qatar Investment and Innovation Conference on January 15, and the Candy Zone at Sahat Al Nakheel, a unique festival celebrating creativity and fun from January 23 to February 1. Other notable events include Downtown Tech on January 30 and 31 and Qatar National Sports Day on February 11.

As part of its ongoing winter season offerings, which will run through February 2025, Msheireb Downtown Doha is hosting the Mal Awal exhibition. This display, located at Sahat Al Nakheel Msheireb, features the history of video games as seen through the eyes of local collectors and runs until April 10, 2025. It has already garnered attention from both gaming fans and those interested in the cultural evolution of this popular pastime.

Additionally, Msheireb Downtown will host the Orchestra in Barahat Msheireb performances in collaboration with the Qatar Philharmonic Orchestra on February 14, 15 and 19, as well as a series of Ramadan Iftar and Suhoor events on February 29 and March 28.

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Doha, Qatar – December 15, 2024 – Msheireb Museums, a cornerstone of Msheireb Properties’ commitment to cultural preservation and innovation, hosted the Positive Impact Leadership Summit 2024 last week. The event, organised in collaboration with the Youth Entrepreneur Club, brought together CEOs, executives, and thought leaders from across the Middle East and Qatar, to explore new leadership paradigms.

Held in the heart of Msheireb Downtown Doha, the world’s first sustainably redeveloped downtown, the summit served as a platform for reimagining leadership. With a focus on supporting employee well-being alongside organisational success, the discussions highlighted groundbreaking research underscoring the unique strengths of Qatari leadership—rooted in values of loyalty, service, and cultural heritage.

“We were honoured to host so many visionary leaders during the Positive Impact Leadership Summit,” said Abdulla Al Naama, General Manager of Msheireb Museums. “At Msheireb Properties, we believe leadership is about creating impact beyond the boardroom. Community spaces like Msheireb Museums provide a unique opportunity for learning and dialogue, bridging the past and the future while inspiring innovative approaches to leadership in communities and workplaces.”

The summit featured two panel discussions exploring the intersection of heritage and innovation. Panelists examined how Qatari values like loyalty and service have shaped the nation’s progress and how balancing tradition with modern practices can help communities thrive. Discussions also focused on empowering younger leaders, creating inclusive workplaces, and leveraging shared values to drive societal transformation.

The event also highlighted actionable outcomes, such as strategies for integrating heritage-inspired leadership principles into contemporary corporate practices and creating policies that prioritise inclusivity and well-being.

Hosting this influential summit underscores Msheireb Properties’ commitment to leadership that prioritises well-being, inclusivity, and cultural sustainability. As Qatar’s leading sustainable real estate developer, Msheireb Properties continues to set benchmarks for integrating Qatari values with innovation, ensuring progress is both meaningful and enduring.

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Doha, Qatar – 10 December 2024 – Msheireb Museums, in collaboration with Sidra Medicine, hosted the sixth and final session of the 2024 Science Café series at Bin Jelmood House on 9 December. The event, titled “The Art of Healing: Blending Work, Family, and Mental Health,” brought experts together to discuss the relationship between mental health, society, and scientific advancements.

Mr. Abdulla Al Naama, General Manager of Msheireb Museums, highlighted the significance of the Science Café series in encouraging community engagement and promoting public dialogue on important issues. “The partnership with Sidra Medicine has been a tremendous success, bringing together science and culture in an enriching and interactive way. This series has touched on a wide range of themes, from medical innovations to precision medicine, and has created thought-provoking discussions that benefit the public,” he said.

“This event is part of our ongoing efforts to connect with the public and raise awareness on important topics such as mental health and its impact on society. By partnering with Sidra Medicine, we’ve created a platform for insightful discussions that blend culture with science,” he added.

Prof. Khalid Fakhro, Chief Research Officer from Sidra Medicine highlighted the importance of the Science Café sessions in advancing public understanding. “Through our collaboration with Msheireb Museums, we have been able to bring the science behind so many health issues including fertility, autism and cancer to the community. Our last session on mental health, highlights our ongoing commitment to creating opportunities for the public to engage with science and grow their understanding of how advancements in healthcare can improve lives.”

The final session of the series provided an in-depth exploration of mental health, highlighting its importance in today’s society. The event featured a diverse group of experts who shared their perspectives on the challenges individuals face when trying to maintain a healthy work-life balance and the importance of addressing mental health in all aspects of life.

The lineup of speakers included Dr. Zainab Imam, an Adult and Perinatal Psychiatrist at Sidra Medicine, who discussed the complexities of mental health, emphasizing its importance in overall well-being. Shefa Ali, a Life & Business Coach, shared advice on balancing work and personal life, offering practical strategies for managing stress and maintaining a healthy mental state. Joelle El Khoury, a Family and Child Development Specialist at Zulal Wellness Resort by Chiva-Som, discussed how to create a supportive environment within families, stressing the importance of understanding and compassion when dealing with mental health. Joseph Al Haddad, a Learning and Development Consultant at My Life Map, spoke about “Emotional Strength in a Chaotic World and shared inspiring stories of individuals who overcame adversity.

The event also featured an interactive panel discussion, where the speakers engaged with the audience, further expanding on the themes of mental health and its societal implications.

Dr. Sahar Da’as, Research Manager at Sidra Medicine, who leads the Science Café series said: “2024 marked the beginning of a very important partnership with Msheireb Museums in launching the Science Café Series. We are excited to continue the series in 2025, exploring further advancements in precision medicine and its contribution in personalised healthcare. We hope that it will continue to be a unique opportunity for the public to learn, ask questions, and stay informed on the latest breakthroughs shaping the future of healthcare in Qatar.”

Looking ahead to 2025, the Science Café series will continue to focus on the latest developments in precision medicine, a field that holds great potential for revolutionising healthcare by offering personalised treatments.

“We are excited about the 2025 Science Café series, which will continue to reaffirm our role as a cornerstone of public engagement in the healthcare space. We will continue to encourage and inspire people to be partners in their personalized journeys towards a healthier future. Our upcoming sessions will focus on how precision medicine is shaping healthcare globally and its influence on individuals in Qatar,” concluded Dr. Da’as.

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Doha, Qatar – 04 December 2024 – Msheireb properties has announced today that Qatar’s International Media Office (IMO) has moved to Msheireb Downtown Doha (MDD). The IMO will be the first governmental media-related entity to officially open its doors in Msheireb, firmly establishing MDD’s position as Qatar’s key global hub for media and communication.

The IMO is a key contact point for all regional and international media, NGOs and think tanks, communicating the vision, policies, programmes and official state positions while also providing media support to Qatari government entities.

As part of the move, Q Life – the cultural platform under the IMO – will open a public gallery to host events and exhibitions that spotlight the people, stories and ideas powering Qatar’s development. Responsible for organising the annual Match for Hope charity match and the recent Qatar Adventure Metaverse activation, which launched on 29 November, Q Life will bring new experiences and innovative programmes to MDD.

Commenting on the move, The IMO Director Sheikh Thamer bin Hamad Al Thani said:

“The opening of Q Life’s public gallery aims to become a community hub, hosting events and activations that showcase Qatar’s cultural heritage and spirit. We look forward to creating a space that connects and engages diverse audiences both at home and abroad.”

Msheireb Properties CEO Eng. Ali Al Kuwari said that the confidence the IMO has shown in the future of MDD is exciting, and a testament to the strength of the development’s original vision to build facilities and communities that have attracted top tenants:

“Msheireb Downtown Doha has transformed the heart of Qatar’s capital city into a model for smart, sustainable operations, and the home of innovation. It is our mission to change the way people think about urban environments and we are on track to exceed 90% occupancy by the end of the year. MDD is fast becoming the undisputed home of media connectivity in Doha, and we welcome this accolade,” said Eng. Ali Al Kuwari.

Commenting on one of the benefits of setting up operations in Msheireb Downtown Doha, the CEO added, “Qatar is ranked first in the world for mobile internet speeds and the entire population is covered by 5G and fibre connectivity. Qatar’s impressive connectivity not only provides a solid backbone for nationwide digital transformation but also attracts the world’s global hyperscalers to expand their infrastructure across the region. Msheireb Downtown Doha exemplifies sustainable digital development by utilising smart grids and sensors to optimise energy consumption and reduce environmental impact.”

Msheireb is committed to supporting Qatar’s digital ambitions, with The Third National Development Strategy (NDS3), highlighting IT & Digital as a core enabling sector to develop Qatar’s digital economy and its long-term capabilities in AI and emerging technologies.

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Doha, Qatar, 28 November 2024 – Msheireb Properties, Qatar’s leading smart and sustainable property developer, was named to Fast Company Middle East’s coveted Most Innovative Companies list for 2024 in two categories: Real Estate and Design. This dual recognition marks the second consecutive year the company has been celebrated for its forward-thinking contributions to urban development.

This accolade underscores the transformative impact of Msheireb Properties’ flagship development, Msheireb Downtown Doha, a pioneering urban regeneration initiative that redefines sustainable living and the future of urban living while paying homage to Qatar’s cultural heritage.

Fast Company Middle East’s Most Innovative Companies list highlights organisations reshaping industries through bold ideas and impactful solutions. Recognised at a ceremony in Dubai, Msheireb Properties was celebrated for its ability to combine traditional Qatari architecture with cutting-edge sustainable design, offering a blueprint for future urban developments worldwide.

“Being recognised by Fast Company Middle East for the second year reaffirms our commitment to innovation in real estate and sustainable urban development,” said Eng. Ali Al Kuwari, CEO of Msheireb Properties. “I hope this achievement brings further awareness to the principles we set into practice so that others looking to build cities for the future feel empowered to start on similar paths that help enrich lives and nurture communities.”

A Legacy of Innovation and Sustainability

Msheireb Downtown Doha is the world’s first sustainably regenerated downtown, with all buildings LEED Gold or Platinum certified. The development integrates advanced energy-efficient systems, water conservation technologies, and thoughtful architectural strategies that leverage natural cooling and shading to reduce energy consumption by 30%.

The district’s focus on walkability and accessibility minimises car dependency, creating pedestrian-friendly streets and vibrant public spaces. By incorporating over 650,000 IoT devices and 450 kilometres of fiber optic networks, MDD ensures seamless connectivity and smart infrastructure that supports modern business needs.

A Hub for Global Businesses and Culture

Msheireb Downtown Doha’s success as a business destination is reflected in its growing roster of tenants, including major global companies such as Microsoft, Google Cloud, Total Energies, Qatar Airways, Media City Qatar and Qatar’s Government Communications Office. With many businesses, 3 hotels, more than 120 retailers, and thousands of employees working in the city daily, Msheireb Downtown Doha is redefining urban living in the region.

Beyond business, Msheireb Downtown Doha has established itself as a cultural and innovation hub. It has hosted landmark events such as the AFC Asia Cup media center, the inaugural Design Doha Biennale, and the Web Summit Night Summit activations. Its venues, including Msheireb Museums and the Doha Design District, support creative communities, innovative collaboration, and business development.

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Doha, Qatar, 27 November 2024 – Msheireb Properties has won two major accolades at the Big 5 Global Impact Awards 2024, securing the Liveable City Initiative of the Year award for Msheireb Downtown Doha and the Conservation and Heritage Initiative of the Year award for Msheireb Museums. The awards recognise organisations and projects that drive meaningful change across the construction and real estate industries, emphasising innovation, sustainability, and heritage conservation.

The Big 5 Global Impact Awards showcase outstanding achievements in the construction and built environment industry. The winning initiatives are those that significantly contribute to urban development, sustainability, and technological advancements in the sector. Now in its fourth edition, the awards name winners across 17 categories.

Commenting on the achievement, Msheireb Properties CEO Eng. Ali Al Kuwari said: “We are incredibly proud to receive both these prestigious awards, which recognize our commitment to creating sustainable, liveable spaces while preserving our cultural heritage. Winning the Liveable City Initiative of the Year award is especially meaningful as Msheireb Downtown Doha is the home and place of work for so many of us. We see every day the joyful experiences visitors have when they stroll through the streets, go to work, shop, and enjoy time with their friends and family in our neighbourhood.”

He added: “The Conservation and Heritage Initiative of the Year award reaffirms our dedication to honouring Qatar’s heritage while embracing innovation and sustainability. Msheireb Museums are a cornerstone of our vision to create spaces that educate, inspire, and connect communities globally. Msheireb Properties will continue to expand its cultural programming and enhance its offerings to ensure the legacy of Msheireb Museums endures for generations.”

Msheireb Downtown Doha, home to Msheireb Museums, has been clinching top honours across several major awards this month, including winning the AIA Middle East Award for Urban Design and Planning from the American Institute of Architects.

Msheireb Downtown Doha: A Model for Liveability

As the world’s first fully sustainable downtown regeneration initiative, Msheireb Downtown Doha integrates cutting-edge technology, smart infrastructure, and sustainable design to redefine urban living. The Liveable City Initiative of the Year award recognises Msheireb Downtown Doha as a global benchmark for nurturing community engagement, walkability, and environmental stewardship in a busy urban landscape.

Msheireb Museums: Championing Conservation and Heritage

Located in the heart of Msheireb Downtown Doha, Msheireb Museums redefines cultural preservation through the meticulous restoration of four heritage houses: Bin Jelmood House, Radwani House, Company House, and Mohammed Bin Jassim House. These museums narrate Qatar’s transformation, exploring themes such as domestic life, the rise of the oil industry, the abolition of slavery, and the regeneration of Msheireb itself. The award underscores Msheireb Museums’ role as a world-class benchmark in heritage conservation and social impact.

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Doha, Qatar, 26 November 2024 – Visit Qatar, in partnership with Msheireb Properties, Lusail International Circuit, announced the launch of a QatarGP activation at Msheireb Downtown Doha’s iconic Barahat Msheireb, coinciding with the FORMULA 1® QATAR AIRWAYS QATAR GRAND PRIX 2024. The activation will operate from November 29 to December 1, offering visitors a vibrant venue to experience the excitement of Formula 1 racing in the heart of Qatar’s capital.

The three-day activation will feature live screenings of all racing sessions, including practice runs, qualifying rounds, the sprint race, and Sunday’s main event. Designed as a family-friendly destination, the activation will complement the on-track action at Lusail International Circuit with interactive activities and entertainment.

Dr. Hafiz Ali Abdullah, Senior Director of Corporate Communications at Msheireb Properties, said: “Following the remarkable success of the AFC Asian Cup Qatar 2023™ Fan Zone at Barahat Msheireb, which attracted thousands of football enthusiasts, we are delighted to once again transform our sustainable downtown into a hub of sporting excitement. The QatarGP activation builds on our proven track record of hosting world-class entertainment events that bring communities together in the heart of Doha.”

Mr. Jassim Mahmoud, PR and Communication Director at Visit Qatar, said: “Together with our esteemed partners at Msheireb Properties and Lusail Circuit we are delighted to bring the QatarGP Activation to life, offering an exciting opportunity for everyone to enjoy the full Formula 1 experience right here in the heart of Msheireb. This fan zone is designed to be the ultimate destination for fans, residents and visitors alike, to come together and fully immerse themselves in the thrilling world of Formula 1.”

Visitors to the activation will experience the thrill of Formula 1 through state-of-the-art racing simulators and an engaging RC car track. The venue will showcase an impressive display of classic and modern racing cars, while a dedicated entertainment area will feature live DJ performances throughout the evening. The activation’s design incorporates both lounge and picnic-style seating areas, creating a comfortable environment for families and friends to enjoy the races together.

Entry is free for all visitors, and the QatarGP activation will be open daily from 2:30 PM to 10:00 PM, with live screenings starting from 4:00 PM.

The race schedule includes Practice Sessions on Friday, November 29 (2:30 PM – 7:30 PM), Qualifying and Sprint Race on Saturday, November 30 (6:00 PM – 10:00 PM), and the Main Race on Sunday, December 1 (from 8:00 PM).

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The move is driven by access to the latest in innovative technology and sustainable workspace solutions, with enhanced accessibility for employees enabled by Msheireb Downtown Doha’s Smart City capabilities

DOHA, Qatar, 26 November 2024 – Qatar Airways today announced exciting plans to relocate its global headquarters to Msheireb Downtown Doha in 2025. The news was announced during a signing ceremony at Qatar Airways main office attended by Vice Chairperson of the Board of Directors of Msherieb Properties Eng. Saad Al Muhannadi.

Located in the heart of Doha, the new offices will offer Qatar Airways employees state-of-the-art facilities in four interconnected towers, nine kilometres away from the airline’s hub operations centre, Hamad International Airport (DOH).

The new location will provide enhanced accessibility to Qatar Airways’ Doha-based employees, located only 10 metres away from Mesheireb Metro Station, where all Doha Metro lines connect.

Msheireb Downtown Doha offers a prime location that promotes seamless connectivity across the city and integrates Qatar Airways into a thriving hub of technological advancement and community-oriented development. The new headquarters is designed with sustainability at its core, featuring cutting-edge energy-efficient systems and smart infrastructure to optimise the airline’s day-to-day operations. The new Qatar Airways headquarters has already earned the prestigious SmartScore certification, the global standard for smart buildings. SmartScore champions cutting-edge technology in real estate, setting industry standards for best-in-class buildings that deliver exceptional user experiences, drive cost efficiencies, and are fully future-proof. The building design supports workplace wellness with a host of amenities accessible through digital platforms. Daily operations will also receive a boost with the help of advanced algorithms that can predict mechanical issues before they arise and monitor energy and resource consumption for more sustainable operation.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said the new headquarters would enable the Group to drive the innovation, productivity and efficiencies required to power the operations of the world’s leading airline into the future, as well as reflect the Group’s commitment to its employees and to sustainability through smart urban design and eco-friendly architecture.

“As Qatar Airways continues to grow, we believe in investing in our greatest resource; our employees. By enhancing and elevating our work environment, we aim to not only create a more enjoyable, modern and collaborative working environment for our people, but also advance the airline’s role as an employer of choice in the region.

This is the first large-scale office relocation for Qatar Airways Group, which currently occupies three separate buildings in the Old Airport area of the city. The new office towers are owned by real estate development company and subsidiary of Qatar Foundation, Msheireb Properties.

Blending Qatar’s architectural heritage with modern design, Msheireb Downtown Doha is the world’s first fully built smart and sustainable city district with Platinum Leadership in Energy and Environmental Design (LEED) certification.

“It has always been our ambition to create a vibrant environment that attracts pioneering organizations to Msheireb Downtown Doha. Qatar Airways, as one of the world’s leading airlines, perfectly exemplifies this vision. We take great pride in welcoming them to our community, as their presence further establishes Msheireb Downtown Doha as a premier destination for global business excellence,” said Eng. Saad Al Muhannadi, Vice Chairperson of the Board of Directors of Msheireb Properties.

Msheireb Properties CEO Eng. Ali Mohammed Al Kuwari, said: “Msheireb Downtown Doha is rapidly growing into Qatar’s tech, tourism and creativity hub, attracting partners and collaborators who share our and Qatar Airways’ vision for a connected, future-ready city. We are eager to welcome Qatar Aiwayrs into the Msheireb Downtown Doha family, sharing a commitment to sustainable development and a desire to build a human-centric community in Qatar.”

Engr. Al-Meer stated: “Relocating to Qatar’s first smart and sustainable district, with state-of-the-art solutions that will overcome modern operational issues and drive performance, is the right thing to do for us and for the State of Qatar. We look forward to welcoming our Qatar Airways family to a workspace fit for the airline’s very bright future.”

Situated on Al Nakheel Street, Qatar Airways’ new head office is the highest building in Msheireb, offering breath-taking views of Doha’s iconic skyline. With a total gross area of 51,602 square feet, the four interconnected towers share a lobby. Tower A, the tallest in Msheireb Downtown Doha, rises to 20 stories high, while Tower B stands at 15 stories. Towers C and D are both six stories high.