Msheireb Museums hosts “Recovery Road” Exhibition in collaboration with Naufar

Msheireb Museums, the cultural and tourist destination at Msheireb Downtown Doha, has joined hands with Naufar, the sanctuaryfor wellness and treatment of substance use and related behavioral disorders, to host an art exhibition titled “Recovery Road” to mark the International Day Against Drug Abuse and Illicit Trafficking observed annually on June 26.

Taking place at Bin Jelmood House Lower Gallery, the art exhibition sheds light on the substance use disorder illness.  It raises awareness about addiction and mental health, and the reasons people develop addiction – expressed through creative, human, cultural and artistic language.

The exhibition also endeavors to fight the stigma and misconceptions of addiction and mental health in the Qatari community through portraits and paintings created by patients during their Expressive Art therapy sessions. In addition, the “Recovery Road” Exhibition provides the community with an opportunity to engage in the conversation around mental health and addiction.

This exhibition is a part of a series of future collaborations and engagements with Naufar on topics related to substance use and stigma. Msheireb Properties pays special attention to the mental and psychological health of the community, and has also developed the Zulal Wellness Resort, the biggest and first of its kind in Qatar that follows a retreat that allows people to rebalance and rejuvenate in body, mind and spirit.

Mr Fahad AlTurky, Exhibitions Manager at Msheireb Museums said: “We are delighted to host the “Recovery Exhibition” that sheds the light on an important concern to humanity – addiction and mental health. We believe that art is an important and effective medium to convey awareness messages and change the perceptions of people positively. We are confident that our collaboration with Naufar will succeed in accomplishing our objectives and enable our visitors to interact and engage on this important subject. This is part of our continuous collaborations with the national entities to raise awareness on matters that are relevant to our community”.

Dr. Khalifa Al Kuwari, Assistant Director General at Naufar, praised the Msheireb Museums for their ongoing efforts to address humanity and societal issues that affect the Qatari community. As he said, substance use disorder is a serious health condition that can affect anyone, , but it’s rarely discussed as a mental health condition. When we understand the root causes behind substance use disorder, we can encourage many individuals and their families to seek help early in their lives. Educating and enlightening the community about the challenge that many families are facing can’t be accomplished by one entity by itself, but it can be accomplished when everyone works together. He continued, “As community members, we all have a duty to support them and their families through overcoming social obstacles by recognizing it is time to make treatment and recovery a reality for those who need it, and we hope it starts today.”

The art exhibition will feature a collection of 40 diverse paintings mostly on canvas, and some on paper and glass that tell the stories of those impacted by addiction as well as their recovery. These are depicted in three distinct sections including Reasons behind addiction, During the treatment and After recovery.

Allowing the visitors to interact with the theme, the Tree of Hope or the Wall of Hope will be set up, enabling them to leave a message of inspiration for individuals who were impacted by addiction.

The “Recovery Road” will be open during the working hours of the Museums, from Monday through Saturday.

Msheireb Downtown Doha hosts Holo-Capsule Portal, 
a unique opportunity to leave holographic 
messages for future citizens

Msheireb Downtown Doha is taking another creative step toward bringing to Qatar one of the most immersive cultural experiences in collaboration with the Smithsonian Institution, the world’s largest museum, education, and research complex.


The innovative experience titled “Hi, How R U ?”  is a holo-capsule portal that proposes a futuristic form of communication, enabling spontaneous connection across huge distances and languages to bridge cultural differences.


The new experience is part of Msheireb Downtown Doha’s continuous endeavours to present the latest unique cultural experiences to its visitors. It is available until July 2022 at Msheireb Galleria in Msheireb Downtown Doha and is part of the run of “FUTURES”.


Ms Rachel Goslins, Director of the Arts & Industries Building at Smithsonian, visited Msheireb Museums to enhance the collaboration and explore more opportunities for future partnerships, and exchange information on scientific research to be used in future studies.


The Smithsonian Institution and Msheireb Downtown Doha share common values and the mission of maintaining old architectural sites while integrating the latest technology innovations with futuristic visions, to enhance dialogue and cultural experiences.


While Smithsonian Institution is having the capsule at the oldest U.S. National Museum, Msheireb Downtown Doha is considered the world’s biggest regeneration project of a downtown, integrating the latest smart and tech features.


Dr. Hafez Ali Ali, Director of Marketing and Communications, Msheireb Properties said: “We are honoured to present such an innovative experience to our visitors in Doha, at our smart and sustainable city Msheireb Downtown Doha. This futuristic vision in collaboration with one of the most prominent intuitions, the Smithsonian Institution, reiterates our leading position as the first choice of partnerships with international entities. The holo capsule portal is unique, and immersive and offers an important opportunity for visitors to instantly interact with their peers in the US. It is an amazing experience that adds great value to human studies and gives us an idea about the future of communication.”


The project is part of the Qatar-U.S.A. Year of Culture activations, and supported by the Embassy of the State of Qatar, to create new avenues for artistic collaboration, cultural connection and understanding across the globe.


“As we celebrate 50 years of diplomatic ties between Qatar and the United States, a central goal has been mutual investment in the future — from sustainable development projects and advancements in technology to deepening arts and cultural exchanges and fortifying our bilateral partnership,” said H.E. Meshal Bin Hamad Al- Thani, Ambassador of the State of Qatar to the United States. “The holo-capsule connects Americans and Qataris like never before, serving as a symbol of our commitment to continued dialogue between our nations. We are honoured to work with one of the United States’ most cherished cultural institutions, the Smithsonian, to bring this inspiring project to life and look forward to sharing it with the people of Washington, D.C and Doha.”

“Hi, How R U ?” is a portal that proposes a new futuristic form of communication, enabling spontaneous connection across huge distances and languages to bridge cultural differences.

Visitors to Msheireb Downtown Doha in Msheireb Galleria can share a message for the future— of hope, wisdom, love, remembrance, or even advice or warning— and leave a holo-recording behind as a form of time capsule. They can also interact in real-time with passers-by at a paired portal site at U.S. National Museum allowing guests at each portal a unique opportunity for cultural exchange, connecting and embracing collective humanity.

“Hi, How R U ?” Holo-capsule welcomes visitors at Msheireb Galleria, the First Floor, at Msheireb Downtown Doha.