Msheireb Downtown Doha continues to offer its distinctive cultural activities during the World Cup

Doha, Qatar (28 November 2022) – A week into the celebration of the biggest football championship in the world and the arrival of international football fans, Msheireb Downtown Doha continues to offer distinctive cultural activities that reflect the essence of the rich Qatari identity and heritage for visitors of all ages.


Among the most important cultural facilities and events, Msheireb Museums which include four heritage houses, provide a comprehensive view of Qatar’s history and connect visitors with the past and present of the nation.


The cultural activities not only include a deep dive into Qatar’s history but also examine the life and journey of emotions and creativity of internationally renowned artists such as Frida Kahlo immersive experience located at the Bin Jelmood House in Msheireb Museums along with Maison Valentino at M7.


In Sikkat Al Wadi, Intaj– a cinema, television, and theatre exhibition –documents the history of the cinema, film and theatre industry in Qatar, attracting film enthusiasts from all over the world to learn more about the evolution of the industry. For content creators, the city provides Media Hub Qatar4Cam to support various social media and digital platforms that are divided into multiple sections.


In the same area, Mawater Warehouse exhibition allows car enthusiasts to display their race cars for people to see. Visitors can also purchase high-quality and carefully selected local-made products in the homegrown store in a special local atmosphere.


Lastly, Al Barahat zone is a pre-booking area characterized by its privacy, where families and individuals can enjoy the matches on a giant screen while being surrounded by the finest restaurants and cafes.


All details and information can be found at:

Frida Kahlo – The Immersive Biography at Msheireb Downtown Doha welcomes visitors during FIFA World Cup 2022



Doha, Qatar (26 November 2022) – Frida Kahlo – The Immersive Biography welcomes visitors in Msheireb Museum’s Bin Jelmood House in the heritage zone of Msheireb Downtown Doha.


The immersive experience is a journey through the life story of Frida Kahlo, one of the world’s most iconic artists. Accompanied by a unique collection of photographs capturing known and unknown moments of the artist’s life using video mapping technique,  creates a memorable experience for visitors by transporting them into Frida’s world.


The theme explored in the experience is Frida Kahlo’s difficult life which is marked by prolonged illness and great passions. Frida Kahlo was able to transform her immobility into opportunities and her sufferings into works of art full of energy.  The stories of her passion for art, Mexico and tormented love for Diego Rivera, the companion of her lifetime will be told through an immersive creative medium.


Frida Kahlo was a Mexican painter, born on 6 July 1907, known for her many portraits, self-portraits, and works inspired by the nature and artifacts of Mexico. Inspired by the country’s popular culture, she employed a unique art style to explore questions of identity, postcolonialism, class, and race in Mexican society. In 1925 Kahlo was involved in a bus accident, which so seriously injured her that she had to undergo more than 30 medical operations in her lifetime. During her slow recovery, Kahlo taught herself to paint.


Her paintings often had strong autobiographical elements and mixed realism with fantasy. Kahlo has been described as a surrealist or magical realist. She is known for painting about her experience of chronic pain. Her paintings were displayed in Paris and Mexico. She passed away on 13 July 1954, and is still considered as one of the most famous artist in the world.


Hosted in the heart of downtown Doha, Frida Kahlo – The Immersive Biography is part of the cultural, art and entertainment activities hosted in Msheireb Downtown Doha as part of the World Cup activations. It is a collaboration between Msheireb Properties, CELS Group, Frida Kahlo Corporation and Next Exhibition.


More details and tickets reservation can be found on: :

Msheireb Downton Doha hosts special events in support of Qatari National Team on Thursday 24 November


Doha, Qatar (23 November 2022) – As the excitement runs through the country in celebration of football, Msheireb Downtown Doha is offering special activations to show Al Annabi spirit and support for the Qatari National Team.


The special event reiterates the nation’s confidence in our national heroes and shows the support of the community to AlAnnabi Team. The activations will start at 5 pm t Al Annabi Village at Msheireb Museums and will continue with street parades in the Msheireb Downtown Doha. Visitors and fans can gather to cheer for the team and create memorable experiences.


Maryam Al Jassem, Manager of PR and Communication, at Msheireb Properties stated: “We are excited to share this special event in support of our national team with fans and visitors at the heart of Doha. We encourage everyone to come and show their Al Annabi spirit and celebrate the joyous moment together. This is our way to demonstrate our confidence in our team and to celebrate our Nation’s success in organizing the biggest event in the world”.


Located at the Heritage Zone at Msheireb Museums, Al Annabi Village is the main celebration area for Qatar national team. Visitors and fans can discover various activities that bring people together to celebrate special moments.


All details and information can be found at:

CONMEBOL – Tree of Dreams welcomes visitors at Al Sikka International Festival in Msheireb Downtown Doha


  • An exhibition and experience of football in South America

Doha, Qatar, 22 November 2022: The CONMEBOL – Tree of Dreams organised by the organization for soccer in South America in collaboration with Msheireb Properties which documents the history and achievements of football in the Latin continent, welcomes visitors and fans from all around the world.

CONMEBOL – Tree of Dreams is located in Sikkat Al-Wadi at Msheireb Downtown Doha and is one of the many activations of the Sikkat Alwad International Festival which features shows, exhibitions, and events that adds a cultural taste to football.

CONMEBOL – Tree of Dreams features three experiences: Player Gallery, Player Experience, and Best Tournaments. It reflects the roots of South American football, from the Maracanã to the potrero pitches of the barrios and encapsulates a distinct South American spirit in football found nowhere else. Explore a tree inspired by the roots of soccer in the South American region.

From the Maracanã stadium to the popular neighbourhood playgrounds, the tree provides life to the barrios that surround it, connecting South American football’s past, present and future.

The experience displays images, photos and information about the best players in the continent including Pele and Maradona who are always football icons. Fans have the opportunity to capture memorable photos of trophies and cups that the states of the federation have won, and also show their skills in a dedicated playing area.

The football federation of South America, CONMEBOL, oversees organizing football competitions including Copa America and Copa Libertadores cup. It was founded on 9 July 1916 to unite sports in the South American continent.

The activations in Msheireb Downtown Doha continue to charm visitors and fans offering them a holistic experience that adds glamour to football.

The CONMEBOL – Tree of Dreams opens from 9 AM until midnight during the World Cup tournament.

Msheireb Downton Doha is all set to welcome visitors from around the world to an immersive and comprehensive experience


Doha, Qatar (19 November 2022) – With less than a few days until the celebration of world football begins, Msheireb Downtown Doha is all set to receive visitors from around the world to take them on a journey of their world in the Downtown through various events and activations that will be hosted in the city for the whole coming month.


Several street parades and shows roomed the streets of the city with huge participation from fans which added glamour to their visit. These parades will take place on daily basis at evening times.


The slogan of the campaign, “Your world in a Downtown,” is a message to all visitors to come to discover the Qatari culture and heritage that can be found in every aspect of the smart and sustainable city. The various events organized with several partners engage families and guests from all cultural backgrounds and bring them together as the nation celebrates the World Cup.


Maryam Al Jassem, Manager of PR and Communication, at Msheireb Properties stated: “We are excited to welcome fans from all over the world to the heart of Doha to enjoy Qatar’s true heritage and culture in world-class facilities. We are confident that these immersive and comprehensive activations will enhance visitors’ experience during their stay in Doha. There are many activations throughout our sustainable and smart city that will guide visitors on their journey in exploring their world in a Downtown”.


Msheireb Downtown Doha will feature three zones for fans and media coming from all over the world to enjoy the tournament and celebrate together. Each zone will have its engaging activities and exhibitions honouring various artists and athletes.


Fans from over the world have a unique opportunity to watch the matches in the Barahat Zone (by reservation only) and enjoy a private experience with family and friends, march to support their favourite team, visit several cultural and art exhibitions, or enjoy the entertainment facilities and watch the latest movies in the Novo cinemas located at the first floor of Msheireb Galleria. In addition, a wide selection of local and international restaurants and cafes are ready to serve the fans with their exceptional culinary offerings.



All details and information can be found at: