Doha, Qatar 29 January 2017: Msheireb Properties and Novo Cinemas, a subsidiary of the prestigious Elan Group, signed an agreement to open a new innovative cinema complex, bringing the region’s cinematic industry leader to Msheireb Downtown Doha (MDD), the world’s first sustainable downtown regeneration project.

Novo Cinemas at Msheireb Downtown Doha (MDD) offers an unparalleled movie experience, with standard state-of-the-art screens as well as the new VIP 7-Star offering. The luxury 7-Star experience includes a private VIP lounge, personal butler service, fine dining menu selection and fully reclining automated seats. With three prime locations already operational in Qatar, including the state-of-the-art 19 screen Megaplex in Mall of Qatar, the cinema at MDD confirms Novo’s position as market leader in Qatar.

Debbie Stanford-Kristiansen, Chief Executive Officer, Novo Cinemas commented: “As we continue to expand our presence in the Middle East, Novo Cinemas in Msheireb Downtown Doha will be a unique addition to our collection. The venue will maintain Novo Cinemas’ pioneering standards with integration of the latest in cinema technology, providing an unparalleled entertainment experience for visitors. We look forward to developing a cultural and innovative cinema space for this revolutionary neighbourhood with the help of Msheireb Properties.”

Novo Cinemas, Msheireb Downtown Doha is part of a large regeneration plan to revive the old commercial district in a modern, yet traditionally Qatari manner. The renovated social and civic hub in the city centre will provide Qatari residents with an exciting neighbourhood to live, work, shop, visit, and enjoy activities with family and friends.

Mr. Abdulla Hassan Al Mehshadi, Chief Executive Officer at Msheireb Properties, said: We are extremely pleased to welcome Novo Cinemas to our flagship project, Msheireb Downtown Doha. Partnering with this pioneering industry leader allows us to bring our vision of a dynamic destination to life, and support our work to revolutionise the way people work, live and thrive. Enriching the lives of the community and its individuals is of paramount importance to our development and we are confident that Novo Cinemas premium cinematic experience will reflect our aims to deliver exceptional entertainment.”

By blending Qatar’s heritage with modern technology, and its focus on sustainability and harmony within the environment, the project aims to build a communal space that reflects the culture and aspirations of the people of Qatar. Novo Cinemas will be the exclusive cinema provider in the development, bringing an unparalleled entertainment experience to the community.

The new Novo Cinemas Multiplex at Msheireb Downtown Doha is due to open within The Galleria, a retail destination that Msheireb Properties envisage as ‘Home to Qatar’s New Lifestyle’. This unique shopping mall set within the city’s revitalised urban downtown area, is easily accessible from surrounding pedestrian and driving routes and together with Novo Cinemas, it will offer residents and visitors a premium entertainment destination, right in the heart of the city.

Msheireb Downtown Doha will increase Novo Cinemas’ brand footprint to a total of 175 screens across the region. By 2018, Novo Cinemas aim to have 7 IMAX screens, including 3 IMAX Laser and the largest IMAX Laser in the Middle East, helping them attain a total of more than 220 screens by the end of 2018.

Doha, January 15, 2017: Msheireb Properties and Al Meera Consumer Goods Company (Q.S.C) signed a partnership that will bring the country’s leading retail brand to Msheireb Downtown Doha (MDD).

The new Al Meera store will be located at Galleria Mall which forms a major part of the retail offering at Msheireb Downtown Doha.and consist of 100 shops in the vibrant mixed-use community development at Msheireb Downtown Doha, that has been meticulously planned to revitalise Doha’s central urban area. The Galleria will comprise an anchor supermarket (Al Meera), multi screen cinema. The mall will also feature dedicated entertainment zone for children, involving both educational and physical activities where children of all ages will be entertained in a safe and friendly environment.

Msheireb Downtown Doha project offering over 300 retail shops, more than 100,000 square meters of leasable commercial space over 17 grade-A office buildings with 24/7 property management services, a luxury department store, fine dining restaurants, premium hotels, government buildings, four heritage houses, and stylish homes, Msheireb Downtown Doha is set to transform the way we live and work.

The iconic development features a pioneering sustainability design to offer residents and visitors a premier shopping experience with shaded walkways and clean efficient energy that creates the perfect climate to shop and relax.

Commenting on the occasion, HE Sheikh Thani Bin Thamer Al Thani Chairman of Al Meera, said: ” Al Meera’s Msheireb Branch is a new, unique vision of its kind. It is the fruition of years of experience that Al Meera has gained in the model design of the company’s commercial branches, which goes in harmony with the nature of the place and its surroundings. This is the reason behind the design being influenced by the characteristics of the ‘Msheireb Downtown Doha’ project, as one of the most important architectural projects in Qatar, which the concerned authorities were keen on it being a mirror that reflects the essence of the country’s spirit. On this premise, the Msheireb branch design is an attractive blend of the modern Qatari architectural art’s adherence to the authenticity of Qatari culture, as well as its openness to contemporary art trends.”

He added: “Al Meera’s Msheireb branch, will be divided into several sections, of which the first section will be dedicated to the supermarket space, in addition to a space for organic products in the second section, while the third section will be devoted to a coffee shop for organic products. The branch will be equipped with the best technological solutions that follow international standards, paying attention to the smallest details in its advanced lighting systems, and features the best forms of presentation and storage – through the use of racks and shelves with an attractive design to help customers in a quick and easy selection of products, so as to preserve and maintain products, while making the shopping experience fun and exciting.

We are pleased to be serving another segment of the Qatari community, embodying our motto ‘Your Favourite Neighbourhood Retailer’, in line with the Qatar National Vision 2030 for the development of the various regions of the country.”

Speaking about the new partnership, Mr. Abdulla Hassan Al Mehshadi, Chief Executive Officer at Msheireb Properties, said, “We are extremely pleased to welcome Al Meera to Msheireb Downtown Doha. We believe together we can offer visitors and residents an unrivalled experience that seamlessly connects work, life and play. Al Meera’s values reflect our own goals to make a positive impact on our local community, and we look forward to working closely together to make a vital contribution to our country’s vision of a diversified economy.”

Msheireb Downtown Doha, a transformative revitalised urban regeneration project in the heart of Doha, is now open for commercial, retail and residential tenants. This ground-breaking QR 20 billion community initiative covers more than 31 hectares, and its vision to create sustainable modern communities that offer a wealth of residential, commercial and retail prospects.