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Doha, Qatar (26 November 2022) – Frida Kahlo – The Immersive Biography welcomes visitors in Msheireb Museum’s Bin Jelmood House in the heritage zone of Msheireb Downtown Doha.

The immersive experience is a journey through the life story of Frida Kahlo, one of the world’s most iconic artists. Accompanied by a unique collection of photographs capturing known and unknown moments of the artist’s life using video mapping technique,  creates a memorable experience for visitors by transporting them into Frida’s world.

The theme explored in the experience is Frida Kahlo’s difficult life which is marked by prolonged illness and great passions. Frida Kahlo was able to transform her immobility into opportunities and her sufferings into works of art full of energy.  The stories of her passion for art, Mexico and tormented love for Diego Rivera, the companion of her lifetime will be told through an immersive creative medium.

Frida Kahlo was a Mexican painter, born on 6 July 1907, known for her many portraits, self-portraits, and works inspired by the nature and artifacts of Mexico. Inspired by the country’s popular culture, she employed a unique art style to explore questions of identity, postcolonialism, class, and race in Mexican society. In 1925 Kahlo was involved in a bus accident, which so seriously injured her that she had to undergo more than 30 medical operations in her lifetime. During her slow recovery, Kahlo taught herself to paint.

Her paintings often had strong autobiographical elements and mixed realism with fantasy. Kahlo has been described as a surrealist or magical realist. She is known for painting about her experience of chronic pain. Her paintings were displayed in Paris and Mexico. She passed away on 13 July 1954, and is still considered as one of the most famous artist in the world.

Hosted in the heart of downtown Doha, Frida Kahlo – The Immersive Biography is part of the cultural, art and entertainment activities hosted in Msheireb Downtown Doha as part of the World Cup activations. It is a collaboration between Msheireb Properties, CELS Group, Frida Kahlo Corporation and Next Exhibition.

More details and tickets reservation can be found on: : https://www.q-tickets.com/qa/Events/EventsDetails/9492

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Doha, Qatar (23 November 2022) – As the excitement runs through the country in celebration of football, Msheireb Downtown Doha is offering special activations to show Al Annabi spirit and support for the Qatari National Team.

The special event reiterates the nation’s confidence in our national heroes and shows the support of the community to AlAnnabi Team. The activations will start at 5 pm t Al Annabi Village at Msheireb Museums and will continue with street parades in the Msheireb Downtown Doha. Visitors and fans can gather to cheer for the team and create memorable experiences.

Maryam Al Jassem, Manager of PR and Communication, at Msheireb Properties stated: “We are excited to share this special event in support of our national team with fans and visitors at the heart of Doha. We encourage everyone to come and show their Al Annabi spirit and celebrate the joyous moment together. This is our way to demonstrate our confidence in our team and to celebrate our Nation’s success in organizing the biggest event in the world”.

Located at the Heritage Zone at Msheireb Museums, Al Annabi Village is the main celebration area for Qatar national team. Visitors and fans can discover various activities that bring people together to celebrate special moments.

All details and information can be found at: https://www.msheireb.com/events2022/

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• An exhibition and experience of football in South America

Doha, Qatar, 22 November 2022: The CONMEBOL – Tree of Dreams organised by the organization for soccer in South America in collaboration with Msheireb Properties which documents the history and achievements of football in the Latin continent, welcomes visitors and fans from all around the world.

CONMEBOL – Tree of Dreams is located in Sikkat Al-Wadi at Msheireb Downtown Doha and is one of the many activations of the Sikkat Alwad International Festival which features shows, exhibitions, and events that adds a cultural taste to football.

CONMEBOL – Tree of Dreams features three experiences: Player Gallery, Player Experience, and Best Tournaments. It reflects the roots of South American football, from the Maracanã to the potrero pitches of the barrios and encapsulates a distinct South American spirit in football found nowhere else. Explore a tree inspired by the roots of soccer in the South American region.

From the Maracanã stadium to the popular neighbourhood playgrounds, the tree provides life to the barrios that surround it, connecting South American football’s past, present and future.

The experience displays images, photos and information about the best players in the continent including Pele and Maradona who are always football icons. Fans have the opportunity to capture memorable photos of trophies and cups that the states of the federation have won, and also show their skills in a dedicated playing area.

The football federation of South America, CONMEBOL, oversees organizing football competitions including Copa America and Copa Libertadores cup. It was founded on 9 July 1916 to unite sports in the South American continent.

The activations in Msheireb Downtown Doha continue to charm visitors and fans offering them a holistic experience that adds glamour to football.

The CONMEBOL – Tree of Dreams opens from 9 AM until midnight during the World Cup tournament.

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Doha, Qatar (31 October 2022) – Msheireb Properties today announced the list of events and activations that Msheireb Downtown Doha will host during the upcoming FIFA World Cup 2022.

This was announced at a press conference held at Al Mass Grand Ballroom at Mandarin Oriental Hotel, by Dr Hafez Ali Ali, Director of Marketing and Communication and Maryam Al Jassem, Manager of PR and Communication at Msheireb Properties, and attended by representatives of partners, influencers and members of media.

Dr Hafez Ali Ali, Director of Marketing and Communication, at Msheireb Properties said: “As the nation prepares for the FIFA World Cup 2022, the world’s largest sporting event, we are honoured to support our country in offering exceptional experiences for the community and our visitors. Msheireb Downtown Doha will be the place where visitors and football fans from around the world will meet and celebrate this global event, to reflect the impact of sports on building bridges and relations between cultures”.

Maryam Al Jassem, Manager of PR and Communication, at Msheireb Properties stated: “With the world’s spotlight on our nation, the various activations aim to highlight the welcoming hospitality of our nation, the spirit of positivity, and the joy of togetherness. We are confident that these comprehensive and diverse activities will add real value to the visitors’ experience. We welcome everyone in the heart of Doha, in our sustainable and smart city, which truly reflects the essence of Qatar culture and heritage”.

The calendar includes interactive and immersive experiences for the fans to enjoy with activations covering sports, dining, culture and arts, entertainment, wellness, and hospitality to appeal to the interests of all visitors. The various events organized with several partners aim to engage families and guests from all cultural backgrounds and bring them together as the nation celebrates the World Cup.

Msheireb Downtown Doha will feature three zones for fans and media coming from all over the world to enjoy the games and celebrate together. Each zone will have its own engaging activities and exhibitions honoring various artists and athletes. In addition to the three main zones, various brand installations will be held throughout Msheireb Downtown.

The first zone is the Barahat Zone, which will be the hub for watching the matches on a giant screen or in special pods which promote privacy while fostering social interaction. A key event is the Forever Valentino Exhibition which pays homage to Valentino Garavani at Maison Valentino, and it is the largest exhibition to date in his honor in the Middle East.

The second zone is the Heritage Zone where visitors can experience various activities and explore the essence of authentic Qatari heritage. Located at the company house at Msheireb Museums, Al Annabi Village is the main celebration area for Qatar national team where visitors can cheer for the team. The Universo Olivetti – Italian Exhibition is at Mohamed bin Jassem house, and the Frida Kahlo Immersive art Exhibition is at the lower gallery of Bin Jelmood House, are other activations.

The third zone is the Sikka Zone with selfie-worthy spots covering art exhibitions and cinematic works. It includes interactive zones where fans can play games and relax at cafes and restaurants. Broadcast and media facilities are also available for journalists and content creators. The activities and facilities in Zone 3 Al Sikka International, Conmebol Tree of Dreams, Media Hub to support content creators, different social media and digital platforms, and Mawater Warehouse Exhibition.

In addition, the Sikka Zone embraces Intaj – Film, Television, and Theatre Exhibition that highlights the history of cinema, film making and theatre, Quest Gaming District ,  Art Exhibition, Homegrown local products market, The Hangout, and Onside Doha which is a pop-up cinema space where visitors can watch a series of “Doha Outside” showcasing stories and films.

The zone also features the Host Country Media Center which provides broadcast and media facilities for 2,000 journalists including broadcasting stations, live games viewing stations, conference rooms and service centers.

All details and information can be found on: https://www.msheireb.com/events2022/

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The Embassy of Italy in Doha in collaboration with Msheireb Museums is pleased to announce the opening of the exhibition “Universo Olivetti: Community as a Concrete Utopia” in Doha, where it will be on display from October 6^th , 2022 to January 7^th, 2023 in the Temporary Gallery of Mohammed Bin Jassim House, Msheireb.

Curated by the Museum of Arts of the XXI century of Rome (MAXXI) and the Adriano Olivetti Foundation, the exhibition features a series of objects and archive materials to illustrate the ethical depth and great modernity of the Italian entrepreneur and visionary, the mind behind of one of the world leading technology companies of the 1900.

Divided into four sections (City and Politics, Factory, Culture and Image, Society), “Universo Olivetti” deals with Olivetti’s vision in all its aspects, dimensions and complexity. Through a gallery of graphics, archival documents, reproductions and photographic reinterpretations, the exhibition shows the pressing relevance of the figure of Adriano Olivetti, as well as the unique and innovative business model created in his city, Ivrea, which has recently been inscribed on the UNESCO World Heritage List as a “model industrial city of the XX century”.

The exhibition platform will allow the public of Doha, including international fans visiting Qatar for the FIFA World Cup, to access the major themes revolving around Olivetti’s enterprise. From the industrial project to its environment, cultural services, welfare, social responsibility and urban planning, the exhibition draws a model of entrepreneurial action that still today appears, from every point of view, avant-garde and exemplary for future generations.

“We are particularly proud to host “Universo Olivetti” here in Doha” said Ambassador Alessandro Prunas. “The exhibition offers a unique overview on the life and thinking of the visionary entrepreneur Adriano Olivetti, whose message on the social impact of industries is still of great importance nowadays”. “The framework of Msheireb fits perfectly with the main topic of the retrospective, as it is an “ideal city” of its own, whose concept and architecture creates a dialogue with the innovative experiment of the city of Ivrea” he concluded.

Maryam Aljassem, Manager of PR and Communications, Msheireb Properties said: “We are honored to collaborate with the Embassy of Italy in Doha to host this inspiring exhibition at Msheireb Museums. It underlines our shared vision to promote international art in Doha and to highlight the message of social responsibility, which Olivetti upheld. We look forward to more collaborations that will highlight the values of creative arts as well as strengthen respect to the environment and social enterprises.”

The “Mohammed bin Jassim House” Museum is open to public free of charge from Monday to Saturday from 9.00 AM to 5.00 PM, on Friday from 3.00 PM to 9.00 PM.

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Doha, Qatar, 5 October 2022:  As part of Doha Health Care Week 2022, an initiative of the Qatar Foundation WISH 2022 Summit, Zulal Wellness Resort by Msheireb Properties is organising a series of healthcare and nutrition activations.

To be held at Multaqa Multipurpose Student Center in the Education City, the activations aim to provide unique wellness experiences for students and guests, offering them stress relief sessions, as well as Postural Exercises to nourish their mental and physical health.

From Oct. 4 to 6, experts from Zulal will lead the sessions from morning until evening. The activities include Morning Yoga, Postural and Energizing Exercises, a talk titled “Pranayama Breathing Gut as your second brain”, and a Singing Bowl Ritual.

In addition, the Wellness lounge will welcome visitors for a holistic experience with a healing atmosphere featuring a Zulal real experience with a central water feature creating white noise, a lounge seating, an interactive wellness cuisine counter, and wellness works counter.

The Zulal Exhibition showcases the resort’s services and facilities, with a dedicated Consultation Room that offers Individual one-on-one sitting consultations, in addition to private treatment venues for personalized treatment.

Students and the public can benefit these wide range of services during their visit to the Multaqa Multipurpose Student Center in the Education City.

Zulal Wellness Resort by Chiva-Som is the region’s largest wellness resort and the world’s first to blend Traditional Arabic and Islamic Medicine (TAIM) and holistic wellness.

Health and wellness are at the core of Zulal’s identity, ranging from holistic health practices and spa treatments, to interconnected rooms to foster stronger connections with families, and to honour the Qatari culture rooted in the balance and wisdom of nature.

Its exceptional facilities will set a new standard for health resorts through fully integrated holistic programmes covering traditional healing principles and state-of-the-art international treatments.

Doha Healthcare Week has a diverse range of activities for all age groups that promote health and well-being. These include walks, talks, exhibitions, workshops, and much more. It is part of the World Innovation Summit for Health (WISH) 2022 by the Qatar Foundation for Education, Science, and Community Development.

An initiative founded by Qatar Foundation in 2013, WISH is a global healthcare community dedicated to capturing and disseminating the best evidence-based ideas and practices.

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Doha, Qatar, 3 October 2022: As part of Doha Health Care Week 2022, an initiative of the Qatar Foundation WISH 2022 Summit, Msheireb Downtown Doha hosted several activations that encourage people to adopt a healthy lifestyle and conduct frequent medical check-ups.

The activities highlight the commitment of Msheireb Properties to secure the best health of all its employees and visitors and facilitate the safe and seamless movement of pedestrian across the city.

The leading sustainable and smart city hosted the activities for the staff of Msheireb Properties and the public, including a health check drive for all Msheireb Properties employees by Hamad Medical corporation. The check-up included blood pressure and blood sugar monitoring, followed by a consultation with a physician.

In collaboration with Qatar Red Crescent, a blood donation campaign was also held to support HMC to respond to emergencies on time. The campaign received huge response with several employees of Msheireb Properties taking part.

Msheireb Downtown Doha promotes a healthy lifestyle in its premises. It offers residents and visitors the ideal conditions to move around the city on foot or by bicycle on its dedicated routes. Across its well-organized and safe streets, people can safely walk around and access a wide range of facilities – be it shopping, dining, attending events, or discovering the true heritage of Qatar.

Doha Healthcare Week offers a diverse range of activities for all age groups that promote health and well-being. These include walks, talks, exhibitions, workshops, and much more. It is part of the World Innovation Summit for Health (WISH) 2022 by the Qatar Foundation for Education, Science, and Community Development.

An initiative founded by Qatar Foundation in 2013, WISH is a global healthcare community dedicated to capturing and disseminating the best evidence-based ideas and practices.

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Marking the World Autism Alzheimer Day, Msheireb Properties shared Qatar and the world their global message in supporting the rights of people with Alzheimer and raising awareness among community members about this cause. Al-Barahat at Msheireb Downtown Doha was lit in purple, an expression of support to this occasion.

An awareness video titled “Who Are You?” to support Alzheimer’s patients was also broadcasted, under the slogan “When They Forget, We Help Them Remember”.

Such activations are a major part of Msheireb properties CSR program. The photo attached was taken on this occasion at Msheireb Downtown Doha on Wednesday 21 September 2022.

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As part of its continuous efforts to community development and enhancing the capabilities of the new generations in Science, Technology, Engineering and Mathematics (STEM), Msheireb Museums has joined hands with molecular Doha to organize workshops for children and youth during August.

The workshops are in line with the mission of Msheireb Properties to enhance the interest of the young generation in scientific fields and increase their capabilities in using new technology devices and communication apps, rather than using them for entertainment only.

Maryam Al Jassem, Public Relations and Communications Manager, Msheireb Properties said: “Msheireb Museums in Msheireb Downtown Doha organizes several activities that aim to develop the skills of the youth generation. We are pleased to collaborate with Molecular Doha to organize these workshops that will benefit the children and youth and raise their interest in STEM topics. The workshops were conducted by professional mentors in an engaging and interactive environment. We reiterate our commitment to organizing such initiatives in collaboration with various national organizations which play an integral role in developing the abilities of our community.”

The workshops were open for participants aged 6 to 15 years, and included topics such as chemical experiments, principles of astronomy, electrical circuits and basic physics. Participants were also introduced to the concepts of ​​sustainability through activities such as recycling materials in addition to a range of sports, arts and entertainment events.